Quick Bites

This pilot was developed for the Asian Food Channel, the most-watched lifestyle programming cable channel in South-East Asia. Their brief was to create an interstitial piece of info-tainment that would both keep viewers tuned in during commercial breaks and draw them to the AFC website (where along with re-watching the episode or downloading the recipe, they could also purchase a real book and other items from the online store). The promo had to be on par with top food-lifestyle programming broadcast by the AFC and encourage viewers to not only watch others prepare food, but also to discover that they can put on the chef's hat themselves.