Verizon's Bienvenido a lo Mejor is a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles.
Award-winning actress Gina Rodriguez kicked off the campaign by inviting consumers to win exclusive, one-on-one experiences with some of the most exciting and inspiring social media influencers in the food, entertainment, and beauty worlds.
Gina and Verizon asked consumers to share why they want to connect with singer-songwriter Megan Nicole, beauty expert Yasmin Maya, and award-winning chef Juan-Manuel Barrientos via Twitter or Instagram using #LoMejorDeMi and tagging @Verizon.
AGENCY: Weber Shandwick
Executive Producer: Alex Castro
Senior Producer / Director: Warren Tessler
Editor: Shaun Kosta
Motion Graphics: Jay Josue
Executive Producer: Alex Castro
Senior Producer / Director: Warren Tessler
Editor: Shaun Kosta
Motion Graphics: Jay Josue
PRODUCTION CO: Mirage Studio
Director of Photography: Mitch Arens
Director of Photography: Mitch Arens
Cast: Gina Rodriguez, Megan Nicole, Yasmin Maya, Juan-Manuel Barrientos
2 min + 30 sec (x3) / 2016